Over the years, I’ve covered a lot of digital design topics, from Flash-based special projects to VR products and voice interfaces. What started as web design in the early 2010s has become my main career.
Today, I help industry leaders unlock
the potential of their products. Together, we go a long way in influencing their performance and managing their reputation. My profile is live, applied, technically complex digital projects
and startups.
Natasha Yankelevich
Digital designer & team lead with 15 years of experience. I design products and visual systems, creating seamless and memorable user experiences. I consult to
help others do the same.
Currently working with Evrone Team
5ka
Developing a career website for a major retailer.
interface design / web
Sbermarket
We designed the UX/UI for SberMarket’s HR service HRoots, creating a clear employee map and streamlined processes in close collaboration with all key departments.
UI/UX / leading / app / TV
VIJU
Online cinema built from scratch with a twist. We designed a streaming platform. The Evrone design team conducted UX research and developed the UI/UX for the Viju streaming service, featuring a unique recommendation system.
UI/UX / leading / app / TV
Braghouse
We created a new UX/UI for Brag House, an American startup and the first social network for casual college gamers. The project involved a comprehensive interface redesign, development of user scenarios, and preparation of the design for the launch of a new MVP.
web / design leading / app
Cinescope CMS
We design admin interfaces for an online streaming platform. We simplified access to materials and filtering tools, helping content editors more easily manage licenses and find the information they need.
design leading / architecture
KFC
Interface of a CRM system that would, on one hand, organize thousands of potential customer "offer sets" and, on the other, connect them with the restaurants' technological infrastructure.
interface design / web
Medcorder
Medcorder is a free, simple app to record, transcribe, and share doctor conversations. We started with personas and use-cases, designed low-fi prototypes, and made chat the first screen so users can quickly record and share, even under stress.
art-direction / web
Rizom
ViaVR is a startup renting out VR headsets, mainly partnering with hotels where guests can rent them during their stay.
UI/UX
Webmonitorx
Design of a manager for a cybersecurity protection system.
UI/UX
SPQS: AI text tool
We created the visual identity and UX/UI for an AI-powered assistant that boosts content productivity, generates new ideas, and organizes materials into a clear, structured system.
design leading
Berealfan
We created a platform for creators and fans worldwide. The BeRealFan project started with the idea of enabling creators to connect directly with their fans through content sharing, live streams, and a subscription-based monetization model.
interface design / web
Planergy VR
ViaVR is a startup renting out VR headsets, mainly partnering with hotels where guests can rent them during their stay.
web / design leading
OTRI
Otri is a comprehensive health app startup. Founders want to help people improve their quality of life through health tracking, telemedicine, good habits, healthy lifestyle changes, and nutrition.
web / app
Sweepking
SweepKing is an online platform for interactive gaming entertainment built on a sweepstakes-based model. The project offers users a curated collection of digital games with a bonus system and the ability to redeem in-game rewards for real prizes — with no mandatory upfront payments.
web / design leading / web
TXN
txn.pro allows businesses to send and receive cryptocurrency payments with the option to convert them into fiat currencies.
interface design / web
Pirelly
A global premium tire manufacturer turned to Evrone for a custom IIoT and analytics system to visualize production data and identify bottlenecks when off-the-shelf tools fell short.
interface design / web
Elizaveta Porodina
Magazine-style layout and rapid development: a promo website for a fashion photographer.
web / design leading / app
Fresh Auto CRM
Working with Fresh Auto demonstrated how software evolves with the company. We developed a unique ERP system that streamlines processes and supports expansion plans in Russia and abroad.
interface design / web
Polytech Museum & Yandex
A multidisciplinary project with the Polytechnic Museum and Yandex exploring future scenarios — either hopeful or unsettling.
art-direction / exhibition
projects
I like to keep the whole process in focus and keep
an eye on the little things: how the payment is set up, what illustrations are on the covers, how the admin area is organised, how the texts are written, what happens
in social media and much, much more.
I’m convinced that paying attention to the little things is what makes a real brand and real service. I really like to put together the puzzle that makes up the reputation of each particular person, product or brand. I think that’s the essence of design.
I’m convinced that paying attention to the little things is what makes a real brand and real service. I really like to put together the puzzle that makes up the reputation of each particular person, product or brand. I think that’s the essence of design.
approach
selected clients
KFC
Golden Mask Festival
Sibur Digital
Pirelli
Sbermarket
Atom
Elizaveta Porodina
Stone Hedge
viasat
Svyaznoy
Motul
ExactFarming
Qlean
Kenozersky National Park
Flacon
Polarstern Group
OctoNus
Sectra Table
KEAZ (Kursk Electrical Equipment Plant)
Boris Shchukin Theatre Institute
Mosmetrostroy
Braghouse
art-direction, web
Dprofile
CSS
The best of Dprofile Marketing
Winner
Viju
art-direction, web, typography
Dprofile
CSS
The best of Dprofile Branding
Winner
SPQS: AI text tool
art-direction, web
Dprofile
CSS
Branding
Winner
Medcorder
art-direction, web
Web Guru Awards
Behance
Behance
Behance
Guru of The Day
XD Gallery
Interaction Gallery
AIGA Member Gallery
Freshauto
art-direction, web
Behance
Behance
XD Gallery
Interaction Gallery
KFC
art-direction, web, typography
Dprofile
CSS
Interface
Winner
Elizaveta Porodina
art-direction, web
Awwards
CSS
CSSDA
Design Nominees
Honorable mention
Winner
Special design kudos
Site Of The Day
Dprofile The best of Dprofile Marketing
Braghouse
art-direction, web
Dprofile The best of Dprofile Branding
Viju
art-direction, web, typography
Dprofile Branding
SPQS: AI text tool
art-direction, web
Behance AIGA Member Gallery
Behance Interaction Gallery
Behance XD Gallery
Web Guru Awards Guru of The Day
Medcorder
art-direction, web
Behance Interaction Gallery
Behance XD Gallery
Freshauto
art-direction, web
Dprofile Interface
KFC
art-direction, web, typography
Design Nominees Site Of The Day
CSSDA Special design kudos
CSS Winner
Awwards Honorable mention
Elizaveta Porodina
art-direction, web