I work at the intersection of design and creative production, building projects as complete visual systems.

Fashion‑lookbook blending folkloric and contemporary aesthetics. I photographed, creating a cohesive visual story that reflects the brand’s identity.

photography

Charmedore — jewelry brand campaign. I produced the campaign, curated the creative concept, managed production, and oversaw all visual assets.

producing / photography

Mood-portrait project blending fashion aesthetics and narrative portraiture. In collaboration with Dmitriy Zhuravlev, I worked as art director and photographer, developing the visual concept and guiding the stylistic direction.

photography / art-direction

Art director and photographer: visual concept, photoshoot, and campaign execution. Results: 150,000+ social media views, +45% website traffic, +30% Instagram followers, featured in major fashion media.

art-direction / photography

New Anthropology for Polytech & Yandex is a speculative art‑science project envisioning life in 50 years through AR lenses that transform perception, identity, fashion, and social interaction. I produced the project, contributed as a photographer, and conceived and curated the exhibition space at the Jewish Museum, shaping its visual narrative and immersive experience.

photography / exhibition design

Russkaya Skazka is a brand inspired by Russian cultural heritage, blending traditional folk and imperial motifs with contemporary jewelry and interior design. I curated the overall design concept, developed the visual identity and art direction, created the photography style for the jewelry collections, and found photographers to bring the concept to life.

product design / art-direction

Masha Andrianova is a contemporary clothing brand known for its minimalist, modern designs. I produced a creative lookbook for the brand and contributed as a photographer, overseeing the photoshoot and shaping the visual concept.

art-direction / photography

One Day with Aida — an original social-impact project developed within a broader visual initiative about contemporary Central Asian identities. The project became part of UN communication materials, was showcased on major cultural platforms and media outlets, and used as visual content for national festivals and international cultural programs. It was developed in collaboration with partners from several countries, highlighting effective cross-cultural cooperation.

producing / photography

Magazine-style layout and rapid development: a promo website for a fashion photographer.

art-direction / web

Intro Version — clothing brand advertising campaign. I produced the photoshoot and oversaw integration of visuals into media and outdoor advertising.

art-direction / photography

House of Russian Speech helps thinking minds become confident, expressive speakers—clear in their message, calm on camera, and steady before an audience. I led the art direction, branding, and design, creating a cohesive and emotionally resonant visual identity.

art-direction / exhibition