At the core of every project lies a concept — it defines the framework and sets the rules of the visual narrative. From the initial idea to the final image, each stage is structured to ensure strategic consistency, clarity, and expressive precision.
My visual projects demonstrate strong and sustainable virality metrics: long-lasting organic reach, appearances in recommendations on professional platforms, active reposts from communities and institutions, inclusion in media and cultural selections, as well as the use of project materials by major museums, festivals, and organizations.
I work at the intersection of design and creative production, building projects as complete visual systems.
UMO 8 Automotive Photography Campaign
A photographic campaign for UMO 8, an electric crossover developed by EVM in partnership with Yandex. Photographed by Sergey Krestov, the series presents the vehicle through a contemporary automotive visual language. I led the art direction and creative production, shaping the concept and overseeing the production process.
Art Direction / Creative Production
UMO 8: Automotive CGI Campaign
UMO 2026 is a photorealistic CGI campaign for an electric crossover, created for the brand’s digital presence. I developed the visual direction and produced a series of high-fidelity images for the website, using contemporary 3D and AI workflows to expand the possibilities of automotive visualization beyond traditional production.
Art Direction / CGI Production
UMO 8 Image Video
A short image video for UMO 8. I developed the creative brief, shaped the visual direction, and coordinated the key production details.
creative direction / production
The Great Steppe
A multidisciplinary project exploring contemporary nomadic cultures from Central Asia to the Arctic. The project combines photographic research, exhibition design, graphic design, and event production to create a cohesive visual and spatial narrative.
I developed the concept and visual language of the project, conducted the photographic research during expeditions across Russia and Central Asia, and designed the exhibition — from the selection and sequencing of works to the graphic system and presentation in space. I also produced the opening event and related public programme.
The project received international media coverage and reached millions of views online, creating a significant viral response around the work.
I developed the concept and visual language of the project, conducted the photographic research during expeditions across Russia and Central Asia, and designed the exhibition — from the selection and sequencing of works to the graphic system and presentation in space. I also produced the opening event and related public programme.
The project received international media coverage and reached millions of views online, creating a significant viral response around the work.
creative direction / photography / exhibition design / graphic design / event production
UMO
Electric crossover campaign created entirely with AI tools. I developed the visual direction and produced a photorealistic image series for the Umo website, removing traditional production limitations and expanding creative possibilities in automotive visualization.
art-direction / AI production
Fairytale Soup — editorial campaign
Staged fashion project fusing contemporary photography, folklore, and Russian aesthetics—created before the theme went mainstream.
Results & impact: widely cited in media, extensively shared on Pinterest and other visual platforms, and used as references in fashion, art, architecture, and interior design; ongoing circulation with unquantifiable reach.
Results & impact: widely cited in media, extensively shared on Pinterest and other visual platforms, and used as references in fashion, art, architecture, and interior design; ongoing circulation with unquantifiable reach.
photography / art-direction
Aventurière
Mood-portrait project blending fashion aesthetics and narrative portraiture. In collaboration with Dmitriy Zhuravlev, I worked as art director and photographer, developing the visual concept and guiding the stylistic direction.
photography / art-direction
New Antropology
New Anthropology for Polytech & Yandex is a speculative art‑science project envisioning life in 50 years through AR lenses that transform perception, identity, fashion, and social interaction. I produced the project, contributed as a photographer, and conceived and curated the exhibition space at the Jewish Museum, shaping its visual narrative and immersive experience.
photography / exhibition design
Charmedore
Charmedore — jewelry brand campaign. I produced the campaign, curated the creative concept, managed production, and oversaw all visual assets.
producing / photography
Russkaya Skazka
Russkaya Skazka is a brand inspired by Russian cultural heritage, blending traditional folk and imperial motifs with contemporary jewelry and interior design. I curated the overall design concept, developed the visual identity and art direction, created the photography style for the jewelry collections, and found photographers to bring the concept to life.
product design / art-direction
One Day with Aida
One Day with Aida — an original social-impact project developed within a broader visual initiative about contemporary Central Asian identities. The project became part of UN communication materials, was showcased on major cultural platforms and media outlets, and used as visual content for national festivals and international cultural programs. It was developed in collaboration with partners from several countries, highlighting effective cross-cultural cooperation.
producing / photography
UMO 8: AI Campaign
UMO 8 is an AI-driven advertising campaign for an electric crossover. Created entirely with generative tools, the project combines photorealistic imagery with contemporary production workflows to create a distinctive visual identity for the brand’s digital presence.
Art Direction / AI Production
The Russian Style Laboratory:
Hybrid Project
The British Higher School of Design became an experimental lab of the New Russian Wave. Fashion Design PRO students created stage costumes exploring Russian cultural heritage. The shoot aimed to create objects of desire and show the New Russian Wave as both a real cultural space and a realm of imagination where diversity, contradiction, humor, and glamour coexist.
art-direction / photography
Elizaveta Porodina
Magazine-style layout and rapid development: a promo website for a fashion photographer.
art-direction / web
UMO 8 Interior Shoot 2026
An interior shoot for UMO 8. I developed the creative brief, defined the visual direction, and worked closely with the production team on the details of the shoot.
creative direction / production
Evrone Merch Campaign Shoot
A project rethinking corporate merchandise as functional and aesthetic objects. I produced the shoot, managing the creative concept, AI-driven imaging, and all visual assets.
producing / AI production
Campaigh Intro version
Intro Version — clothing brand advertising campaign. I produced the photoshoot and oversaw integration of visuals into media and outdoor advertising.
art-direction / photography
Home of Russian Speech
House of Russian Speech helps thinking minds become confident, expressive speakers—clear in their message, calm on camera, and steady before an audience. I led the art direction, branding, and design, creating a cohesive and emotionally resonant visual identity.
art-direction / exhibition
projects
Aventurière
A project with Dmitry Zhuravlev. I integrated AI into the production, transforming real footage and behind-the-scenes material into a short film, reducing resources while enhancing visual impact. The project demonstrates how AI expands production capabilities and optimizes time and budget.
producing / AI production
UMO 5 × Yandex Go: Advertising Campaign
Creation of high-end AI-generated campaign visuals for UMO 5 x Yandex Taxi, including concept development, prompt design, image generation, and final production-ready assets.
producing / AI production
Vian Bridal Debut Collection SS‑21
Art director and photographer: visual concept, photoshoot, and campaign execution. Results: 150,000+ social media views, +45% website traffic, +30% Instagram followers, featured in major fashion media.
art-direction / photography
UMO 8 HUD Video
A short AI-generated video presenting the UMO 8 head-up display experience. I developed the creative brief and supervised the visual production from concept to final material.
creative direction / AI production
The works consistently achieve high engagement rates, serve as mood references, and are cited within professional circles — from photography platforms to cultural and educational initiatives.
My works have been recognized by Behance, CSS Design Awards, Dprofile, and Web Guru Awards; featured in articles by BURO, Snob, My Modern Met, the Polytechnic Museum, Nauka RF, and The Art Newspaper Russia; and exhibited in Germany, Greece, and Spain.
My works have been recognized by Behance, CSS Design Awards, Dprofile, and Web Guru Awards; featured in articles by BURO, Snob, My Modern Met, the Polytechnic Museum, Nauka RF, and The Art Newspaper Russia; and exhibited in Germany, Greece, and Spain.